If you are in Business…. NEVER hire an Allstar Cheerleader.

In speaking with so many new people recently. I must say, I am never surprised by the things that come out of peoples mouth. In full disclosure, I have been called a funny guy from time to time. I like to joke and have fun with people. Simply put, I like to keep things light and humorous but as we all know sometimes humor can cross the line. I know most people who I chat with are just trying to be funny, but some things just hit home.

A recent conversation I had with a “Business Professional” that started out cordial and fun; ended up taking a bit of a turn after they found out the book I wrote was about a group of  Allstar Cheerleaders. The comment that the “Business Professional” made “Why would you write a book about Cheerleaders they can’t read.” Ha Ha Ha.. The joke was intended to be funny but after the Crickets..my response was a bit awkward in that I responded by saying. “My nine-year-old has read every volume of Harry Potter twice in the past two months.” I think she got my drift. But it got me thinking.

Early in my professional career, I was lucky enough to land with a company called Circuit City. The company is now extinct but was featured in the book Good to Great by Jim Collins the book is a best seller and basically outlines 11 out of 3700 companies that were extremely successful and why. To make it quick, it basically outlines how to get the “Right People on the Bus and then figure out where to drive it.”

While I was at Circuit City I spent a ton of time training on how to direct recruit people to join our team. Part of our job was to go out and identify people who exemplified specific traits. The traits we always looked for while observing people on the job were:

  • Being Coachable– Observe people taking instruction are they modifying their behavior to maximize performance?
  • Resilient– Can you observe the candidate overcoming personal and physical challenges to get the job done.
  • Focus– Do you observe specific behaviors of an individual overcoming repetitive challenging  situations even if they sometimes don’t want to.
  • Passion– Can you feel their excitement in what they are doing.
  • Competitive– Do they stand out, and do they strive to be the best in everything they do.
  • Smart– Do they work hard and do they work smart?
  • Driven- Do they collaborate well with the team and if needed do they take charge to lead and push through.
  • Organized– Can they manage multiple responsibilities in a day and prioritize to accomplish great things.
  • Trusting– Can they be trusted and can they easily build trust in others.
  • Loyal– Do they stick with their team? Do they have each others back?

In a previous post, I outlined the Importance of Strong mentors and Culture  .To summarize, I wrote about the importance of identifying the leaders in the room and working hard to model or benchmark performance around those leaders. Observing so many young athletes over the past 4 years, they have opened my eyes to a promising concept. Capturing all of these gifted and talented people that exemplify every one of the specific words bulleted above should be very exciting to business professionals.

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An Allstar Cheerleaders biggest fear when their time is over as an athlete is, “What they are going to do when the busy schedule and the National and World championships are over?” My advice to my “Business Professional” friend would be to NEVER hire an Allstar Cheerleader. I will hire them all. Then I will take my chances in transitioning all of the traits listed above to the business world and we will see who wins!


Finding myself in Atlanta…..New Digital and Culture challenges

Moving from Chicago to Atlanta was a very cool experience. Don’t get me wrong I absolutely loved Chicago and still do. Atlanta has something about it that feels like you are a part of building something. It is kind of hard to explain. Atlanta to me is still trying to find it’s charm and has yet to define itself. It is a city of transients and transplants. The explosive growth of the late 90’s has completely changed the landscape of the city. When I first moved down to Atlanta I found a new career outside of advertising. the company was a physician recruiting firm. It was a very exciting role. Basically I would go into hospitals and larger universities in the Northeast to educate CEO’s and VPMA’s about what they needed to do to recruit physicians. To sit in a board room at Harvard and Yale and educate them on why they could not get physicians to come work for them was fascinating. I learned a ton traveled alot but with the news of my first born on the way traveling three weeks out of the month was not going to cut it.

I was looking for a culture where I fit in. I loved the team environment. I truly enjoyed coaching and teaching people new things. The best part of leading a team is finding what makes people tick and pushing them beyond their boundaries. I was really looking for a new challenge in the digital world. It was something I was very passionate about and had a knack for teaching people the digital world with relative ease. Even the most hardened legacy salesperson proved to be my biggest challenge. I sought out those folks to convert them into believers. I figured, if I could get them on board the rest would follow.

I started a new role at the Atlanta Journal Constitution. I really did not know what to expect as the group recently went through a pretty tough re-organization but wanted to build out a digital revolution. The group was very upfront with me that this new role would be a big challenge as customers as well as the salesteam were very resistant to change but they both needed to be converted. I jumped in head first into the challenge….. one of the most exciting times in my career was about to happen and I had no idea where to begin… the rest to be continued….

Learning the Art of the Pivot

I am going to suspend the history lesson for a moment. I wanted to share some comments on the art of pivoting . In the corporate world being able to pivot can take years if not decades. Notable exceptions are of course Apple , IBM etc.. In a startup you sometimes will have to pivot and pivot quickly. A very good example of recent pivot came from Groupon. Basically a pivot is to change the course of a product or service based on the needs of your potential or current customers. This modification may take place based on feedback from customers or a new feature added to an existing product that changes the course of the business model.

I found many times in the corporate world people would often times get frustrated when an obvious opportunity evolved from changing a legacy business model. Often times senior management was unwilling to “rock the boat” or try new things. This typically leads to a slow and painful death for the company or its growth and often times leads to employees leaving.

I am learning that it is ok and very necessary to pivot. I have been fighting the urge to hold on to an original business model and try new things to see how they resonate. It was the way I was raised in the corporate life. It is ok not to pivot sometimes for a tried and true proven model. There is certainly something to be said for holding to your core values as a company, but not in all cases see Kodak and many others.

We recently may have stumbled on to a potential home run at Flashissue  by listening to our clients needs. One thing to remember about a pivot. Not all pivots are successful. Listening to the clients needs are paramount that will typically lead you to a successful product change. Holding on to an old inefficient business model never serves the client or the company well. Learn to listen, learn to change and be nimble or you in turn are learning to fail. Not all great ideas succeed but you will have a better rate of success by executing on the needs of your clients.

Any other thoughts I may have missed? Have you ever observed a pivot in the corporate world that worked?

Part 2.. the big move and more setbacks…Things start to look up.

The fun part about being in a startup is that all of the experience you have gained in your career often does not amount to anything. After being at FlashIssue for a month now I realize while having experience is beneficial it really does not amount to a hill of beans when starting from scratch. I don’t want to say that all I have learned over the past couple of years is useless, but it all boils down to the customer and building your product off of feedback. It is a very different experience. I will document it soon here. I will say that the experience gained by talking to executives has proved to be very valuable. I have talked to a few executives in my first month that I never thought I would speak to. It has been very exciting. Some of that was my experience, most of it is Flashissue the product… but enough about that.  And now the rest of the story….

The break in was very tough on me mentally. After the reality of my break in set in, and I finally understood the benefits of good insurance. I started my job at Circuit City. After a few months I saved a couple of hundred dollars and was ready to move out on my own. I put down the deposit and moved in with a bunch of hand me down furniture that I was extremely thankful to have. I remember the feeling after I plunked down my rent. I have a few more weeks to come up with next months rent. It was a very shallow feeling but very motivating at the same time. It was time to hustle…

While starting  at Circuit City, I was shocked about how much training was involved. They trained us to do everything and I was a sponge for the knowledge.. The management was incredible. I felt very comfortable here. I had a team and a support network. It seemed as if everyone had my back. It was great.. but there was an issue after a couple of months. It started to get slow… really slow. Circuit City taught us how to run our business from installation, to sales, all the way to managing a P & L. We as a team, were empowered to control our own destiny. The main issue was that we could only install what was sold on the sales floor or what walked in off the street. We as a team were not selling much. My main role was installation. I figured out really quickly I need to be more assertive to make our monthly bonus. Again, my entrepreneurial instincts kicked in. I began to wonder up to the front of the store to find out where the breakdown was. Was it customer flow? Was the department being covered properly? Not sure, but I was going to find out. After about a half day casing the situation. I found out what the problem was. The sales people were selling more in other departments and neglecting our department. I walked back to my manager and asked what the policy was  about me selling in the department to bring installs back to us. He said “go for it.” The first time I walked on to the sales floor I talked with a customer and sold him a complete system with installation. Needless to say we ended up making many monthly bonuses and grew the department quickly.

After 9 years with Circuit City,  I can say it was one of the best experiences of my life. At the time, I had no idea how good the training and experience was. It proved to be very beneficial for my future. Many people have learned about this company from the book Good to Great  by Jim Collins . I was very fortunate to be a part of this company during the time the book addresses. The management and training I received was incredible. They relocated me 10 times in 9 years. I gained invaluable experience and insight into everything from hiring,training, performance management, sales management, and teamwork. During the end of my experience at Circuit City the culture changed quickly. Many executives began to leave to competitors. I could see the writing on the wall, it was time to look for an exit strategy. I never thought I would leave the company. I truly enjoyed the experience. Even the holidays ( it was retail) were a challenge and we made it fun. It was time to move on, and I was scared. I gave nine years to a company and gained a ton of experience but I did not have the one thing I needed to take my career to the next level…. a degree.

After the company moved me from Chicago to Atlanta. I was looking for a role to get me back to Chicago as I recently engaged to be married. My fiancee was recently graduated and lived in Chicago. It was time to suck it up go to night school school full time and work full time. After I just escaped the retail and working weekends they were now dominated by The University of DePaul. It was tough, but I sucked it up and finished in 3 1/2 years. While going to school full time I worked in the yellow pages industry. It began my love affair with working with small businesses and advertising. The month I graduated my wife and I decided we wanted to relocate to Atlanta,Ga. I had lived in Atlanta for a few years while at Circuit City and really liked the area. Plus after coming back to Chicago from Atlanta I was not sure I could handle the winters anymore…. So off to Atlanta we went…

The first big move and more setbacks….

In my previous post I shared my first failure. It would be the first of many. After I accepted bootstrapping my own company was not in the cards at the age of 19, I was trying to figure out plan B. I knew I could not flip pizzas my whole life. Although at the time, it was paying the bills and I ultimately made some life long friends doing it. I needed to make a big move. I needed a fresh start.

I was looking around for a few days and then I saw it. An ad in my favorite publication (at the time) Car Audio magazine. It was an ad for a store in Chicago. The job description fit me like a glove except for the 10 years of experience part. I talked to my mom and she said go for it. Ok the next problem, I was flat broke. I needed a place to live. I called my aunt and uncle who lived in the area and they agreed to let me stay until I got on my feet. Now, all I had to do was get the job. A few interviews later, the job was mine and I was moving to Chicago. To make a long story short… 4 months later I was out of a job. The abbreviated version was I simply did not have enough experience but I learned a ton. Failure number two, the time with my aunt and uncle was a time I will never forget. They did not have to do that, and I will always be thankful for giving me the opportunity.

I returned back to the Quad Cities for two weeks. It did not take me long to re-group. I was not going to give up. I found an ad for a job installing car stereos for a company called Circuit City. The ad stated they were willing to train and teach. It sounded perfect for me. At the time I had no idea what Circuit City was, but they were a larger retailer and were growing fast. The job was again located in Chicago. It was quite a ways from my aunt and uncles house.  Luckily I had another aunt and uncle who lived in the general vicinity of the store they were hiring for. They graciously offered me a room for a few months.  Long story short. I interviewed and got the job.

Time to move back up to Chicago. I packed everything I owned and made the 4 hour drive back  to Chicago. Exhausted from the drive and the stress of trying to make my vision happen my relatives welcomed me with open arms that night. They gave me a meal, and we chatted about my game plan and set goals to move out on my own. It was important for me to tell them I would be out soon. They were more than accommodating and knew I was serious. They told me not to worry about the timeline and to just do what I could. I agreed and went up to bed exhausted. At 6am I was  awakened by my uncle. This was unusual since it was Saturday morning. Uncle George said that there was a police officer outside that wanted to talk with me.

In a sleepy groggy mess I stumbled outside. The officer pointed to my little Honda Civic and asked if that was my car. I replied “yes what seems to be the problem?” He said you may want to take a look inside your car. I walked over to the car looked inside and there was nothing in it. I looked down the street and there were a few of my clothing items laying around. I fell to my knees. Everything I owned was in that car. Clothes, all my notes from school, my tools for work… everything. I was crushed. I just wanted to jump in my car and head back home. But I did not……… To be continued….

Uncovering the early entrepreneur….

In my last post, I talked about making the jump from the corporate life. This week I am going to try to do some soul-searching and replay some history on how I got here. Once I (barely) graduated from high school, I wanted to something big ( at least in my mind). To me, at the time “big” meant anything to do with loud car stereos. I touched upon that in my last post. The feeling I got from a finely tuned auto sound system was intoxicating. I liked flipping pizzas, but knew that was not going to pay the bills for long. Also, I doubt it would support my habit of louder sound systems. Why not start my own business? Sounded like a great idea at the time! My best friend and I put together a plan to get a business loan and start a company. We literally walked into a bank with no business plan and literally asked a guy for 30K to start a business. Pretty funny huh? We did not think so at the time we were dead serious.

Unfortunately, so was the bank. After about 20 mins of a loan officer probably hold back tears of laughter at us. He finally broke it to us gently. He would not be loaning us money. Ok, plan B. Let’s just find a location and bootstrap ourselves. Easy right? Our parents were very supportive. They said “yeah sure, run out and sign a commercial real estate lease” “no problem knock um dead”. I still remember the look on their face when we came home and said “ok we got our shop!  We had confidence, we had moxie, we had no idea what we were doing. This is how it happened.

After the bank episode we re-grouped. A few weeks later we walked into a business in Davenport, Iowa (VTR TV repair) and convinced they guy to rent us his three bay shop in the back that was vacant. We had no first months rent. We would just pay him as soon as we could. I don’t remember if it was my smooth talking Tim’s or what, but who cares.  Ok, we were in! Next problem. We knew how to work on our cars just not anybody else’s   Hmmm ,may need some help with this one. Being the scrappy passionate guys we were we found our solution. In the back of a Car Audion magazine that we frequently read was an ad that solved all our problems. The school of Mobile Electronics Installation Certification Program.  The program was two weeks of a crash course in Daytona Beach, Florida. After begging our parents to loan us the money, they saw our passion, let us go, and off we went.

The road trip from Rock Island,Il to Daytona Beach, Fla was one we will never forget. It was a two day drive. When we entered Daytona something was not right. It was March of 1993 we had no idea what we were pulling into. I will never forget. We pulled in on a Sunday. The last day of “Bike Week” in Daytona. At the time, we had no idea what this was, or what the next day would would signify. What I am referring to of course is spring break. And not just any spring break.  Being from Rock Island,  we  never heard of spring break. Let me take you back. Think MTV, Think Snoop Dogg , Dr. Dre, Adam Sandler early years, think of the debauchery and mayhem that was going on during that time. Yes, MTV spring break was on site, and it was basically right outside our door. Yes, our hotel was right on the beach (came with the tuition). Funny thing was, Tim and I were the first one to class every single day. We studied harder for that class than any high school class we ever had. We both graduated at the top of the class and were coming home armed with (in our minds) life changing knowledge about our craft. I think it is fair to say. The vehicles we put together were some of the loudest and most incredible sounding hacked together vehicles in the city. A we had a crew of friends that helped us keep it that way. I will be forever grateful to all of you. ( And you know who you are) Don’t get me wrong, we had some fun in Daytona, but we were focused on our goals. Long story short, the business was closed  in less than 4 months. We were defeated, but not going to be held down. Traffic Jamz will still live on in our hearts.  The next phase was a bigger move ….stay tuned for the next chapter…

The first week- The realization of letting go…

So as I begin to blog my journey from corporate life into a concept that I absolutely fell in love with. I do what any clueless beginning writer does. Google the topic I want to start with. What is the first thing that I see? The 5 pitfalls of jumping from corporate to startup well that’s just peachy!

As I read the article, I do a mental checklist making sure I do not fall into the traps associated with the article. (Of course after I have already made the jump cause that’s how I roll) . Not that I jumped in without doing research. I talked with very trusted friends and family. Talked with carefree people and conservative folks alike. Everyone I spoke with, all of them, said the same thing to me. “Eric it’s time for you to do this”.

Comforting? Not really. It was nice that everyone believed in me. It means more to me than they will ever know. This move to me is big, my wife and parents will probably smile if they ever read this because looking back this behavior is not new.  In retrospect, I have done it from the early stages of my career and just never realized it ( which I will chronicle in future posts). You see when I was 18 I thought I had the world by the cojones. I had it all figured out. I would leave my small town home of Rock Island, IL, move to Chicago and install car stereos for a living. You laugh, but during this first stage of my career I was mentored by some pretty incredible people early in my career. If you have ever read the book Good to Great  it chronicles the early 90’s successes of a company called Circuit City. Well that’s where I went to install car stereos. I took the risk and that experience literally changed my life. I never got the chance to share my gratitude with the people who I learned from and were mentored by. Later in my corporate career I always tried to “pay it forward” to the people I eventually was fortunate enough to manage. I tried to believe in people, when they did not believe in themselves, I pushed people to do things they never thought they could do. I recruited the underdog that always had the fire but may have been overlooked. I tried like hell to make that person shine among their peers. All of my good intentions with my people, the successes, the failures the track record that I had tried to establish. It all means nothing at this moment. That is what you truly you need to embrace when you make this jump. Take your experience, but check your ego, your “track record” and your sense of entitlement at the door.

This blog will hopefully chronicle the good the bad and the ugly of this journey. In a start-up environment I know this journey could last a few months. If you are thinking about the same move you need to accept that reality. Everything is not as glamorous as Shark Tank . This is real, not edited. It is time for me to take a bunch of my own medicine that I tried to instill in the people I have coached. Believe in myself, educate myself to the best of my ability, leave “everything on the field” surround myself with the most talented people I can possibly find, execute, and above all… pour every ounce of energy listening and focusing on our customers needs!

Would love to hear some words of wisdom from others who have made the jump.  What else should I think about? Anything to avoid? Best Practices??

Thanks for reading,