Today the Cheer world received exciting news that it has been approved by the IOC to be included as an official Olympic Sport. You can view the official announcement here. What exactly does this mean? For the immediate future it means that ICU will receive funding for further development. Cheer is expected to be fully approved as an Olympic sport within 3 years. After that, the sport can be included in the Olympic Games. Will this happen in time for Tokyo 2020 ? Probably not. Might it happen in time for the potential bid cities that are applying for the Summer Games in 2024? (Los Angeles, Paris, Budapest) maybe!
You may have heard of the term the ICU ( International Cheer Union) it represents 110 member nations around the world. It is based in Memphis, TN the same city as one of your favorite cheer companies. The governing body is also been driven by a name in cheer you will recognize ( pstt it’s Varsity). If you are interested in learning what the Olympic cheer world will look like, I would invite you to visit the ICU site here. Notice many of the divisions look very similar to the current Allstar divisions. All of this is very exciting and the evolution of the sport will continue to evolve and grow.
PHOTO OF THE ICU WORLDS
What does this mean for the average Allstar Cheerleader (Club Cheer as it is commonly referred outside the states)? Not much at this time. There will be quite a bit of work that needs to be done until we finally see the sport included in an Olympic program. The exciting news is that the dream is now alive for many young athletes who have sacrificed to be at the top of their game. There will be a new generation of athletes that will have a new vision. To not only be a World champion but also be a potential Olympic Champion!
If you do the math, if you have a tiny, mini or even a young youth athlete they could potentially be in an Olympic Games representing their country. Team USA along with tons of other countries currently have teams that compete on the international scale. They get some recognition now, but it will only escalate as awareness will now climb to new levels. On the worldwide scale if you search for the international teams you will find some absolutely mind blowing routines.
Keep in mind the best of the best will be sought out to represent each country. The ICU worlds will be held in Orlando this year in April 2017 you can view the site for the Championships HERE.
The most common question that I have heard is, “Will this replace the Worlds that we all know and love?” The answer is no. Keep in mind Allstar Cheer is a business model. Similar to travel baseball, volleyball, soccer etc.. they are club sports. Allstar cheer will always have its own World Championship / Summit. Olympic Cheer will have teams represented from each of the ICU disciplines (which you can view on their site).
Could this affect my Allstar team in the future? Most likely not, unless you have an exceptional athlete that has made the Team USA, UK, etc… Keep in mind there is already a Team USA UK etc..and there has been one for years.
Today’s news of Cheerleading becoming an Olympic sport is extremely exciting, but keep in mind, it will not change much in the near future. To think that one of the children on our favorite tiny, mini or youth teams could potentially be in an Olympic games is pretty cool. The most exciting take away from this is that we can all feel validated that Cheerleading is now considered an Olympic Sport. We will now get the opportunity to educate others on how exciting and powerful our sport can be and we no longer have to defend to athletic prowess our teams have. Hold your head high, work your tail off and you could potentially be an Olympic Champion. HOW DOES THAT SOUND!!