Finding myself in Atlanta…..New Digital and Culture challenges

Moving from Chicago to Atlanta was a very cool experience. Don’t get me wrong I absolutely loved Chicago and still do. Atlanta has something about it that feels like you are a part of building something. It is kind of hard to explain. Atlanta to me is still trying to find it’s charm and has yet to define itself. It is a city of transients and transplants. The explosive growth of the late 90’s has completely changed the landscape of the city. When I first moved down to Atlanta I found a new career outside of advertising. the company was a physician recruiting firm. It was a very exciting role. Basically I would go into hospitals and larger universities in the Northeast to educate CEO’s and VPMA’s about what they needed to do to recruit physicians. To sit in a board room at Harvard and Yale and educate them on why they could not get physicians to come work for them was fascinating. I learned a ton traveled alot but with the news of my first born on the way traveling three weeks out of the month was not going to cut it.

I was looking for a culture where I fit in. I loved the team environment. I truly enjoyed coaching and teaching people new things. The best part of leading a team is finding what makes people tick and pushing them beyond their boundaries. I was really looking for a new challenge in the digital world. It was something I was very passionate about and had a knack for teaching people the digital world with relative ease. Even the most hardened legacy salesperson proved to be my biggest challenge. I sought out those folks to convert them into believers. I figured, if I could get them on board the rest would follow.

I started a new role at the Atlanta Journal Constitution. I really did not know what to expect as the group recently went through a pretty tough re-organization but wanted to build out a digital revolution. The group was very upfront with me that this new role would be a big challenge as customers as well as the salesteam were very resistant to change but they both needed to be converted. I jumped in head first into the challenge….. one of the most exciting times in my career was about to happen and I had no idea where to begin… the rest to be continued….

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